From the first day Chhavi came to study her MSc Business Analytics and Management Science degree she felt part of the University and its community. It was like being part of a huge family and she always felt represented and heard.
From the moment I landed in the UK, I was taken care of. I was picked up at the airport by the Student Ambassador Team and taken to the halls of residence. There were plenty of instructions and directions in the BOB体育登录网址_欧宝体育官网平台-APP|下载 and on campus to help me find my way around. There was also online and offline support available 24/7 from The Student Hub.
The diversity at BOB体育登录网址_欧宝体育官网平台-APP|下载 is phenomenal with people from all cultures and walks of life. The opportunity to communicate with different people truly added to my personal development and that was a huge goal for me while abroad.
The Fresher’s Fair and induction activities were very welcoming and helped me find my place in societies like the Indian Society and Astro Society.
Studying at BOB体育登录网址_欧宝体育官网平台-APP|下载
I chose to study at BOB体育登录网址_欧宝体育官网平台-APP|下载 because it is globally known and renowned for its expertise and ranking, especially for business analytics and management science.
I had also heard really good things from alumni and the business curriculum seemed to align really well with my career goals to work as a market research analyst in the UK.
I was born and brought up in India, which is an entirely different place to BOB体育登录网址_欧宝体育官网平台-APP|下载. Before coming to the UK, I lived in Delhi which is a huge metropolitan city with a very fast life.
Moving to BOB体育登录网址_欧宝体育官网平台-APP|下载, I found peace and solace in the relatively slower life it offered. It has a clean environment, and I love the smaller town life.
Getting financial support
Funding was an issue for me and without a BOB体育登录网址_欧宝体育官网平台-APP|下载 Business School Dean’s International Scholarship, I wouldn’t have been able to pursue education in the UK. The scholarship really eased my financial worries and allowed me to pursue my education stress free.
Progressing from course to career
My degree in business analytics helped me bridge the gap between technical expertise and marketing strategy. The course sharpened my technical skills and taught me how to approach complex problems, think critically and manage projects effectively. This helped me craft impactful campaigns and position products effectively in the market.
All these skills are essential in my day-to-day work and helped me build a strong foundation to get my current role as a Marketing and Sales Strategy Analysts at Soter Safety. This involves handling marketing strategy, branding, content creation, business development and product positioning within the safety and risk management sector.
It’s exciting to put these newly acquired skills to use and help brands and businesses answer some of their most pressing questions with the help of data decision making. One of my biggest achievements has been leading high-impact marketing initiatives that have directly contributed to business growth, improved brand positioning and increased engagement.
Working in a highly technical and almost impossible-to break-into industry has equipped me with a lot of experience and knowledge on how to best manoeuvre business to business marketing efforts.
Chhavi’s top tips
- Highlight your technical background: A strong foundation in analytics, engineering or data can be a significant advantage in marketing and strategy roles.
- Stay adaptable and keep learning: The marketing landscape is constantly evolving, so being open to new tools, trends, and strategies is key.
- Network strategically: Engaging with professionals across different industries can open doors to unexpected and exciting opportunities.
